Elevator Pitch 💬

📌If you’re generating leads through cold email outreach, Smartlead makes your emails land in the inbox, but not spam with the best deliverability infrastructure in the industry. With features like unlimited warmups, unlimited mailboxes, and powerful APIs, we automate most tasks and many more, saving you time and helping you make more money.

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Understand your Product 🧰

​Product : Smartlead is a cold email outreach automation tool which helps you emails land in inbox, instead of spam. It has been built on the powerful infrastructure to ensure deliverability being the core metric.

It is a comprehensive email outreach platform that converts cold emails into consistent revenue. It scales your outreach with unlimited mailboxes, unlimited warmups, a limitless multi-channel infrastructure, and a unified inbox to handle your entire revenue cycle in one place. Trusted by over 31,000+ businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. It is a powerful tool for businesses aiming to flood their pipelines with high-quality leads.

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It helps you to automate your entire outbound infrastructure using the most powerful cold email API and automation infrastructure in the market. Without lifting a finger, you can automate your entire campaign's flow, create campaigns, adjust settings, and push/pull data between software using our powerful API and webhooks infrastructure.

With Smartlead's robust API and webhooks infrastructure, you can automate campaign creation and management, add thousands of mailboxes in seconds, drip feed leads to live campaigns, and manage leads, automation, and meeting bookings via the API.

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Problem it is solving :

When we do outreach for lead generation or for any purpose that relates to emailing at scales, we work on large volumes and these large volumes can be sent only via automations. The ESPs ( Email services providers ) have become intelligent enough to understand the automations, trigger them and mark them as spam, resulting a fatal hit on deliverability. Smartlead has understood the art and science behind it and built a powerful infra for cold email outreach at scale with automation, premium deliverability being the core metric.

Pain Points :

Emails not hitting inbox landing in spam
Unable to send emails at scale - bulk volumes
Dependency on 3rd party tools to warmup mailboxes
Companies charging on the mailbox basis
Cannot run multiple campaigns
Unable to track huge volumes of responses/ replies from campaigns
Can't integrate with other tools
Unable to manage clients efficiently
Consumption of lot of time because of repeated tasks / No automation.
Cannot promote personal brand
Using multiple tools for the end to end outreach


Features :

Unlimited Mailboxes - You can connect unlimited mailboxes under one license.
Unlimited Warmups - A feature which will help you build reputation before you start cold email outreach with the mailbox.
Unlimited Users - On a Subscription, unlimited users can make use of the platform
Dynamic IP rotation - Will help you make a request to the ESPs with a reputed IP domain.
Master Inbox - A single place to get all the responses from 100's of email accounts.
Email follow up Automation - Unlimited email followups can be added to the campaigns
Powerful and Robust APIs - Best in the industry, powerful and robust APIs for communications
Client Management - Extensive features for client management
AI Enabled automations - Copies can be generated via GPT-4 and so on
Sentiment Analysis - AI categorises the response based on the sentiments of the replies received.
White Labelling - White labelling helps in the personal brand visibility for companies to their clients.
Subsequences - Automate responses based on the scenarios or replies from your leads

Understanding Core Value Proposition 💥

​Smartlead empowers businesses to maximise their cold email outreach with unmatched email deliverability, automation and scalability. We help your emails land in inbox, but not spam and provide features that streamline your process, saves you time and helps in driving more revenue. With Smartlead, you get competitive edge with features like unlimited mailboxes, Powerful and robust APIs, AI enabled operations helps you optimise and make you email outreach much more efficient.

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Understanding the Users 👩‍👩‍👧‍👦

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Understanding your ICP 👤

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B2B Table:

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ICP prioritization table

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Understand Market 🌏

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As per the research Smartlead and Instantly have been leading the industry in the cold email outreach. Both the companies have been doing well. But Smartlead has an edge over Instantly. Instantly has captured the market who just want to run a cold email outreach, have the data ready on the platform and easy to use. Instantly or other tools have focused more on the breadth of the product by adding lot of verticals.

On the other hand, Smartlead supports bigger use cases like Automations for agencies, Complicated workflows and Complex APIs. Anyone doing the cold email outreach at scale and with a tech stack preferably uses Smartlead for outreach. Smartlead has been focusing only on depth of the product. Deliverability being the core metric, Smartlead focused only working this particular aspect as this is one unpredictable aspect of the outreach process.

The below is total market for cold email outreach tool across the world and SAM, SOM are assumed.

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Let's Understand the current Traffic from Sources like Similar Web with other providers in the market so that we can assume the market share which is SAM

Total traffic and Engagement

Designing Acquisition Channel 🪂

The below is the Channel analysis.

Ideal scenarios goes like this:

Cost : Low
Flexibility : High
Effort : Low
Speed : High
Scale : High

If any channel has 2 or more than 2 of the above scenarios, they are a goof fit for designing our acquisition channels.

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Detailing your Acquisition Channel 🛠️

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Organic Channel

Article to increase the "Unlimited email warmups" - Article name - Email warmup

Article 💬

The Importance of Email Warmup: A Key to Successful Email Outreach

In the world of email marketing and cold outreach, ensuring that your emails reach the recipient's inbox rather than getting lost in the spam folder is critical. One of the most effective strategies to achieve this is email warmup. But what exactly is email warmup, and why is it so important?

What is Email Warmup?

Email warmup is the process of gradually increasing the volume of emails sent from a new or inactive email address to build a positive reputation with email service providers (ESPs). This process helps establish your email address as a trusted sender, making it more likely that your emails will land in the recipient's inbox rather than being flagged as spam.

Why is Email Warmup Important?

1. Improves Deliverability:
2. • ESPs closely monitor the sending behavior of email addresses. If you start sending a large volume of emails from a new or dormant account, it raises red flags, leading to a higher chance of your emails being marked as spam. Warmup helps build a positive sending reputation, significantly improving your chances of landing in the inbox.
3. Protects Your Domain Reputation:
4. • Your domain’s reputation is crucial for the long-term success of your email campaigns. A poor reputation can result in your emails being blocked or filtered out by ESPs. By warming up your email address, you ensure that your domain maintains a good standing, which is essential for ongoing email outreach efforts.
5. Avoids Blacklisting:
6. • Sending too many emails too quickly from a new address can trigger spam filters, leading to your domain or IP being blacklisted. Once blacklisted, it's challenging to regain credibility. Email warmup prevents this by ensuring a gradual increase in sending volume, reducing the risk of being blacklisted.
7. Builds Trust with ESPs:
8. • Trust is earned over time. As you gradually increase your sending volume during the warmup process, ESPs begin to recognize your email address as legitimate. This trust is vital for the successful delivery of your emails in the long term.
9. Enhances Engagement Rates:
10. • By avoiding the spam folder, your emails are more likely to be opened and engaged with by recipients. Higher engagement rates further boost your sender reputation, creating a positive feedback loop that benefits all your future email campaigns.

Conclusion

Email warmup is not just a recommended practice; it’s a crucial step in any successful email marketing or cold outreach strategy. By taking the time to properly warm up your email address, you ensure higher deliverability, protect your domain reputation, and ultimately achieve better results from your email campaigns. In a competitive digital landscape, where inbox placement can make or break a campaign, email warmup is a step you can’t afford to skip.

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Content Loop 💫

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The Basics 😀

Hook : "Best cold email template" Competition wins you special access to upcoming features and rewards too.

Creator : The users are the creators of the "Best cold email template"

Distributor : The users will be distributing this on their Communities and socials to get the maximum possible applause wins.

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Designing the Competition 😃

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Aim : To increase the brand visibility for Smartlead, drive more traffic to Smartlead and user engagement and attract more number of users

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Duration of the Competition : 4 months

Landing Page : Landing page to submit the "Best Email Template".

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Rewards and Incentives : The winners will get to access the new features and other incentives on their current subscription or new subscription.

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Communication and Marketing : Smartlead will be using its socials, Communities, News letters to communicate this competition with different creatives. Weekly communication to be set on socials of smartlead and Communities.

Hashtag to be used while posting : #SmartleadTemplates

Winning Criteria :
1. The team decides the best templates and gives them early access for new and premium features if they are existing users.
2. If they are new registrations, they get to access the platform for free for 1 month PRO Plan.
3. The post with highest number of reactions in the community will get the platform currency - Email verification credits.
4. If they are new users, then they have to register to get the 3rd points

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Rules :

1. The content should be original and should be submitted within the duration of the time.
2. The content after submission should be shared on their socials and our community
3. The final decision rests with the internal team.

Process :

Step 1 : The user creates the "Best email template" Submits on the landing page.

Step 2 : Once submitted they have to share it on the their social tagging smartlead and with #SmartleadTemplate.

Step 3 : Along with their new post a link for new submissions will be available so that new traffic is diverted to the website and this loop continues.

A Simple Workflow :

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